What Not to Do to Get More YouTube Views

There are quite a few things you can do to increase your views on YouTube. Here are some precautions to take to keep your videos from being blocked.

Watch for Copyrights

Often, people will put music to their videos. This is a great way to set the mood of the video, cuing the viewer as to what to expect as he watches the clip. The problem arises with copyrights to the music. Any time you use a performer’s music, you’re supposed to get permission. This is even true in school plays! High schools, for instance, have to purchase rights to perform The Music Man and Oklahoma. Even the busker on the street corner, performing music for coins tossed in his guitar case, is breaking the law if he doesn’t have permission from the composer or his publishing company to perform the music. Music does pass into the public domain after 30 years, meaning you no longer have to pay royalties to the composer, BUT that is just for the song itself—not the recording. And, if you’re using a piece of published, print music, you still have to get permission from the publisher to perform it for money.

But, back to the videos…if you put music to your video, you’re supposed to pay, or at least get permission, from the recording company. When you see “image used with permission” or “soundtrack used with permission”, that’s what they mean. Sometimes, in fact, most of the time, you are allowed to use the music for free, because the publisher knows that exposure creates brand recognition. It’s free advertising. However, some performers, like Led Zepplin, don’t EVER give permission. The movie School of Rock is the only instance, and that’s because Jack Black groveled before the gods of rock to get permission.

But, back to the videos…

YouTube uses software that automatically scans the soundtrack to your video to detect copyrighted music. You’ve probably noticed that other people use music all the time, and don’t get blocked, right? You can do that, too, by detuning the track. A 20% change won’t even be noticeable to the listener (well—most listeners) but will be just enough change to fool the current music tracking programs in use. It will still be a copyright problem, but the software won’t catch it. You can also use more obscure music, but it’s still a crapshoot.

By the way—giving credit is not enough. You have to get permission. If YouTube catches you detuning the track, it can get you permanently blocked. “Everybody’s doing it” is an invalid defense in adulthood, too.  If you “give credit” to the group, but don’t have permission, and they catch you, they just have proof that you intentionally published their music without permission. Yeah, it’s a big deal.

Fair Use

This is still all about copyrights. Say you’ve used a clip from another video, or music for background in your video. Maybe other people do it, but their videos will be removed, and they’ll be banned when they finally get caught. These people usually claim “fair usage” according to YouTube policies. If it’s not “fair usage”, it will eventually be discovered.

Fair usage is provided by copyright law if you’re using the video, music, or text for teaching purposes, or for research. Now, does your video fall into these categories? You can claim fair usage, but if you get caught in a lie, that’s it. You’re banned from YouTube. And remember, even schools sometimes can’t claim fair usage. If a band director photocopies an extra bass clarinet part, he’s breaking the law.

To get to the fair usage disclaimer, you’ll respond to the warning “Matched Third Party Content”. When this warning comes up as your video is loading, you’ll go to the “resolve copyright” menu, scroll to “I want to learn more”, and select the option that takes you to the dispute form. Then, you’ll see selections. You’ll choose the one that says it doesn’t require approval under the fair use copyright law. There will be an explanation box that you can use, but the fair use claim is really what matters.

The “fair use” act is abused a lot. And as with any other loophole, if YouTube catches you using it unethically, you’ll be banned.

Robots

If YouTube catches you using robots to send friend requests and post comments, you’ll get banned. And, they will catch you—they’re getting better all the time. In fact, right now the only bot they accept is Tube ToolBox, because it works within their guidelines. In this way, you can give the grunt work to the robot.

Don’t Get Blocked

If you’ve been blocked before on YouTube, then they’re going to keep a closer eye on you. Bought Youtube views ’re much better off playing it safe. Just get permission from the originator. As mentioned above, most publishers and performers will give permission if you give them credit, just because it’s free advertising.

If you violate YouTube policies and they remove your content, it’s called a “strike”, and yes, if you get 3 strikes, you’re out, if they’re within a 6 month period.  This will happen if you violate either copyright policies or community guidelines, and you’ll be informed by both an email and by an alert on your YouTube account.

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